About Visit Omaha
Mission Statement:
To stimulate economic growth for our community by increasing visitation.
Key Objectives:
• Successfully sell and promote our community as a desirable visitor destination.
• Influence tourism development to ensure future destination success.
• Deliver a positive and memorable customer experience.
• Collaborate and enhance relationships with local organizations, businesses and stakeholders.
• Operate as an efficient, high performing organization.
Organization Description:
Visit Omaha creates sustainable visitor demand for the community through: meeting, event, sport and leisure marketing; collaborative relationships; broad industry experience; and unprecedented product knowledge. Visit Omaha’s efforts result in economic growth and job creation for our community.
Guiding Principles:
Relevance: We are committed to being consistent, accountable, transparent, perseverant, and dedicated to excellence.
Innovation: We are committed to being creative, pioneering, collaborative and problem solving.
Gratitude: We are committed to being appreciative of both the big and small contributions that make our organization and industry valuable to our community.
History:
Visit Omaha (a.k.a. Omaha Convention & Visitors Bureau) began operating on December 1, 1980 as the Douglas County Department of Conventions and Tourism. In 1997, the name was changed to the Greater Omaha Convention and Visitors Bureau (GOCVB), but was still operated by Douglas County. In 2002 during the development of the new city-owned convention center, the first Interlocal agreement between Douglas County and the City of Omaha was established to transfer control of the GOCVB to the city and to add the GOCVB’s executive director to the Mayor’s cabinet. The Interlocal agreement was renewed in 2023 for a ten-year term, ensuring the department would remain a City entity through 2033.
Visit Omaha continues its efforts in showcasing Omaha as a destination for leisure, convention, meeting, sport and motor coach visitors. The current team enthusiastically supports the economic growth and development of the entire Omaha metro area.
Visit Omaha Awards:
View the complete list of awards and designations.
DMAP Certification:
Visit Omaha is certified through the Destination Marketing Accreditation Program (DMAP). The globally recognized DMAP accreditation ensures that Visit Omaha's policies, procedures and practices meet the highest standard in the industry.
